The HKIAAT Accounting and Business Management Case Competition 2011-2012 - Tertiary Institute Group
The Oral Presentation of the Accounting and Business Management Case Competition 2011-2012 for Tertiary Institute Group was successfully held on 21 April 2012 at Youth Square. 315 entries from 16 institutions in Hong Kong and 9 colleges in Mainland China have been received this year.
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Ocean Park Corporation (Ocean Park) is the selected company for case study this year. Participating teams are required to submit a written report to give recommendations on strategies to sustain Ocean Park's business growth for the next three years. Students may refer to the Ocean Park's financial report for better understanding of the company's financial status and its overall business strategies. Based on these written reports, the reviewers shortlisted, through a blind review, the best six teams in each group to enter the final round of the Competition – the oral presentation, in which they had 15 minutes to present the key points of their proposal and demonstrate their analytical and problem solving skills, followed by a 5 minutes’ Q&As session from the adjudicators.
The adjudication panel on the oral presentation included:
- Dr. Shirley Kan, Senior Instructor, Associate Director, Professional Accountancy Program, The Chinese University of Hong Kong
- Mr. Matthias Li, Deputy Chief Executive and CFO, Ocean Park Corporation
- Mr. Thomas Wong, Board Member, HKIAAT/ Senior Partner, Nexia Charles Mar Fan & Co.
- Mr. Yim Kai Ming, Chairman, Hong Kong Institute of Marketing
Prizes | Institutions | Team Members |
Champion | HKU Space Po Leung Kuk Community College | Yiu Tsan Hei (Leader); Ip Kei Tung; Sin Wai Him; Yu Chun Wai |
1st Runner-up | Hong Kong Institute of Vocational Education (Kwun Tong) | Chiu Sin Hang (Leader); Chan Hung On; Chan Tsz Ki |
2nd Runner-up | Hong Kong Community College, The Hong Kong Polytechnic University | Tse Yuet Fan (Leader); Chu Ka Ki; Mak Wing Yin |
Merit Team | Hong Kong Community College, The Hong Kong Polytechnic University | Wong Yuen Ting (Leader); Chu Cheuk Ho; Lam Hiu Tung, Nicole; Ng Mei Ha |
Merit Team | HKU SPACE Community College | Chan Hei Man, Hayley (Leader); Chan Hi Sing; Cheung Yuk Shan |
Merit Team | Wuxi Institute of Technology | Chen Shi Hong (Leader); Chen Na; Yang Chao |
Best Presenter | HKU SPACE Po Leung Kuk Community College | Sin Wai Him |
Best Written Report | Hong Kong Institute of Vocational Education (Kwun Tong) | Chiu Sin Hang (Leader); Chan Hung On; Chan Tsz Ki |
Winners of Outstanding Performance Award
Please click here to view the list of winners of the Outstanding Performance Award.
Free Seminars and Workshop
To help students prepare for the competition and enhance their technical skills, the HKIAAT organized a series of business seminars and workshop for the participating students.
Date | Seminar | Speaker |
Saturday, 3 December 2011 | Seminar on "Business Proposal Writing" | Ms Vivien Ho, Lecturer of HKU SPACE |
Seminar on "Analyzing Financial Data" | Miss Janet Kwan, Lecturer of Hong Kong Baptist University | |
Seminar on "Operation of Ocean Park Corporation" | Mr. Matthias Li, Deputy Chief Executive and CFO, Ocean Park Corporation | |
Sunday, 11 December 2011 | Seminar on " Development of business management and marketing strategies” | Miss Dora Lee, Director - Executive Council, Hong Kong Institute of Marketing |
Seminar on "Analyzing financial data" | Miss Janet Kwan, Lecturer of Hong Kong Baptist University | |
Seminar on "Operation of Ocean Park Corporation" | Mr. Matthias Li, Deputy Chief Executive and CFO, Ocean Park Corporation | Thursday, 29 March 2012 | Presentation Skills Workshop (Exclusive for Hong Kong finalists) | Mr. Matthew Kwan, Principal Consultant, Adams Company Limited |
Date: Saturday, 21 April 2012
Time: 9:30 a.m. – 2:00 p.m. Venue: Y-studio, Youth Square |